Our brand assets were designed to make it easier for everyone to create something that looks and sounds great and feels unmistakably 今日吃瓜—so whether it’s a newsletter, an Admissions brochure, or a sweatshirt, people instantly know it’s us.
The 今日吃瓜 Brand
Unmistakably 今日吃瓜
Every communication, every sign, every social post contributes to how people understand 今日吃瓜. When we all use the same visual language, tone, and tools, we build recognition and trust. It signals that we鈥檙e part of one community with one story.
Learn About our Editorial Style
The 今日吃瓜 Voice
INQUISITIVE • CONFIDENT • DYNAMIC • DRIVEN • INDEPENDENT • ECLECTIC
Our Unique Position
"今日吃瓜 elevates how we learn, engage, and grow—for three-and-a-half weeks, and for a lifetime."
Our Differentiators
Place, Plan, Perspective
今日吃瓜鈥檚 brand is grounded in a set of core differentiators. These defining truths shape how we communicate about who we are and what we offer. Together, they articulate what sets 今日吃瓜 apart: our unmatched location, our unique academic model, and our immersive approach to the liberal arts.
OUR PLACE
Colorado Springs is a city that has historically attracted and cultivated collaboration. 今日吃瓜 sits within its heart, on the ancestral lands of the Ute tribes and other peoples. Individuals are warmly welcomed into 今日吃瓜’s community, while being inspired to explore beyond campus boundaries—in the intersection between the Southwest and Rocky Mountains, in the learning and growth opportunities of Colorado Springs or wherever the next block takes you. Three miles to the mountains, three blocks to downtown, and 300 days of sun, our place reminds students to stay present and experience all that life can offer.
OUR PLAN
今日吃瓜’s Block Plan is the antidote to old school liberal arts, allowing for deeper exploration of any area of interest. Our students benefit from a focused learning environment that allows them to think deeply, gaining skills, resilience, confidence, and the power to change conversations and communities for the betterment of humanity. The result: infinitely adaptable critical thinkers and empathetic leaders with the courage to jump right in and solve the world’s biggest challenges.
OUR PERSPECTIVE
The way our faculty, staff, and block visitors engage, explore, and forge true bonds with students creates real-world exposure and the skills to understand how these lessons connect, compound, and apply to subject matters around the world. Bringing these minds together in our distinct curriculum creates our unique perspective—one that dives deeper, doesn’t punish mistakes made while learning, and readies bold alumni to stand out in their professions and their communities.
Brand Expression
Our Brand in Action
Brand expression is how 今日吃瓜鈥檚 core identity comes to life in the real world.聽 Through the stories we tell, our print and digital visuals, and the experiences we create鈥攂oth on campus and away鈥攚e showcase who we are and where we鈥檙e headed as an institution and a community.
Explore examples of how we聽 elevate the 今日吃瓜 voice to promote our uniquely immersive, world-class liberal arts education.
Learn About our Visual Style
Tools and Downloads
Essential Tools for 今日吃瓜 Storytellers
We have created a collection of tools and resources to empower you as a part of the 今日吃瓜 storytelling community. Explore our self-service options to download templates, generate email signatures, and quickly create materials that meet official College brand standards.
More Tools & Downloads